Job Highlights

• 3 – 5 years experience in Product Marketing in FMCG
• Functional Beverage and Health Food Product management
• Market research and customer design experience

Job Summary

• The product marketing manager will be responsible for researching market trends and working with various departments to successfully launch new products as well as managing existing products

Responsibilities

• Be the expert as Market Intelligence on target users, who they are, what are their behaviors
• Understand the competitive landscape and analyze business competitors and how they are positioned
• Collaborate with marketing communication team to develop product positioning and key messages that resonate with user personas
• Responsible in managing brand budget and P&L to drive profitability of the brand
• Identify and pursue growth opportunity for responsible brand base on target consumers trend and insights
• Lead project management on crossed functional project teams to bring new innovations to market

Qualifications

• Bachelor’s or Master’s Degree in Marketing / Advertising or related field
• Experience in brand/product management/marketing from FMCG or dynamic business
• Result oriented and can work under high pressure
• Continuous learning mindset, tomorrow can be better than today