Asst. Brand Manager – Marketing

Responsibilities

  • Brand
    – Execute brand strategy including marketing branded content communication
    – Maintain brand awareness across all targeting communities
  • Campaign Management
    – Create digital marketing campaign based on given objectives
    – Develop campaign action plan and timeline to achieve KPI
    – Monitor campaign and perform ad and campaign optimization with marketing team or agency
    – Control campaign budget effectively
  • Sales Channels (Modern trades and E-commerce)
    – Ensure that all promotions are aligned and effectively managed
    – Create brand POSM & visibility to drive sales
    – Assist marketing manager as assigned

Qualifications

  • Bachelor degree in Marketing Communication or equivalent
  • Have at least 2 years experiences with FMCG
  • Experience in digital advertising agency is a plus
  • Able to effectively manage projects and digital campaigns
  • Keen in brand communications and online marketing activities

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